Hello Friends. I hope you are enjoying your weekend so far, a bit of an early post as I’ve got a jammed packed weekend ahead.
Here is the third instalment of my London Design Festival lecture series. Today I wanted to share a talk that was given by Karen Howes from leading Interior Design company Taylor Howes titled “Designing for a Show Home”.
When I decided to attend this talk, I thought that it would be about how to design an interior for a generic client. I mean, a show home is something that needs to appeal to many potential buyers right?
But what I quickly learned was that it’s much more complicated than that. You actually have 2 clients you are designing for with very different needs. One is the developer who is looking to make a profit and the other is for the potential buyer.
It’s a fine balancing act and here are some things I learnt…
- Get into the mindset of who you are designing for – both the developer and the potential buyer.
- The most important space in the design is the Entrance Hall as it is the first and last place that a potential buyer sees.
- Make guest toilets dramatic, it’s a small space that can usually take a little more creativity and drama in the house.
- Use dramatic lighting with chandeliers to make the space feel grander.
- When creating the plan, the first thing to do is to place all the furniture on the plan to design the space.
- Colour palette is important, go neutral and accessorise with bolder accent colours.
- When designing a bathroom, it’s all about the little details such as ambient lighting and shaver socket.
- Detailing and accessorising is important from towels in the bathroom, right down to stocking champagne bottles in the fridge.
- You need to be clever with your budget and ensure that every millimetre in the space is accounted for to provide value to the client.
- Never underestimate the dressing of the property at the end and in terms of time and budget. They are just as important as the design process.
- Developers usually work on £ per square foot calculation.
If you want to see more of the portfolio you can check it out here and if you happen to be in the market for a new abode, you can still buy some of the apartments starting at a couple of million here.
I hope you’ve enjoyed the series so far. What has been the most interesting thing you’ve learnt? Have a lovely weekend and I’ll be back here next time. xD
Image Source: Taylor Howes